The Pride then turned the ball over before getting a shot off. Prior to Pierce's game-winning shot, Brian Holloway (14 points, 11 rebounds) converted two free throws to give GC the 63-62 lead.
Rodney Blackstock led The Pride with 20 points.
UMW led 40-32 at halftime, but Greensboro climbed back and on two three pointers from Daron Williams (14 points) first took the lead with less than five minutes to play. GC faces Misericordia in the consolation game on Sunday at 4:30 p.m.
GC record 3-8, Streak L2; Up next vs. Misercordia at Villa Julie Tournament, 1-9, 4:30 p.m.